For over 20 years, Pantone’s Color of the Year has had major influence in the design world, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.

The Pantone Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences. The entertainment industry, new artists, fashion, travel destinations, all areas of design, as well as new lifestyles, playstyles, and socio-economic conditions are all areas of inspiration. New technologies, materials, textures, and effects that impact color, global events, and relevant social media platforms also play a role in the selection process.

This year Pantone has selected two colors for 2021, ‘Ultimate Grey’ and ‘Illuminating’

A bold color combination to inspire new hope and strength after a tumultuous year. We’re excited to see how the new attention given to this color combo influences the design world and client decisions!

For more information on Pantone colours and to discover the impact they have on our colour selections you can check out their website.